TRUE OR FALSE
One long page of information is good.
When a person sees a long web page they may get overwhelmed and leave. A long page of information may make sense by keeping the information together on one page. Actually it would be better to break up the content into several shorter pages linked together.
When a search engine visits your web site, it's looking for:
- Unique well written content
Search engines like text content that is interesting and not the same as everybody else's web site. This will make your site stand out from other similar sites.
- Single topic pages
If the search engine can't determine what a page is about, it can't do a good job of indexing it.
Keep each page about one topic
- Keywords to index your web site
Keywords are words or phrases that the search engine finds in your web site. They try to pick keywords that reflect the page content. Be sure to include keywords in your content that your clients will use to search for you on the web.
- Content that changes
If the search engine has not found any new content on the page in the last few visits, then your ranking could be affected. So keep your content updated.
The goal of this newsletter is to provide you with information and ideas that will allow you to improve your
web site and your business.
Call Joe at Borsche
Digital, LLC today at 630-310-8612 to set up your free
web site evaluation, a $100 value, to see how we can help your business by improving
your web site functionality.
Borsche Digital, LLC