Is Your Web Site Ready for 2011?
"Tidbits of Web Site Information" from Borsche Digital, LLC

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Using Flash files for web site navigation is good?


Flash movies used for navigation may look and work great, but search engines cannot read these files. As a result, search engines can not follow the navigation links to find your other web site pages. If you do use Flash movies for navigation be sure that you also add a set of text navigation links on all pages so that text based browsers and search engines get to all of your web pages.


2011 is here; is your web site ready?

Your company web site should be a good source for new customers and leads to grow your business. Think of it as a salesperson that works 24 hours a day 7 days a week without breaks and no salary. So remember your web site is a part of your overall marketing plan.

  1. Increase your sales
    Your web site is part of your overall business marketing plan. If your web site is not helping to sell your product or service then it should be updated. Does your web site do a great job of describing your products and their benefits?
  2. Increase the visibility of your business
    Even a small business can look like a big business with a great looking web site that promotes it's products. Take some time to check out your visibility on the search engines. If you don't show up very well, you should consider investing some time and effort into updating your web site to make it more search engine friendly.
  3. Collect contact information for newsletters & sales leads
    Are you getting lots of visitors to your web site but only a few calls? Do you collect any information from visitors to your web site? If you have anything of interest for your web site visitors & customers you should be building a database of information. By offering to give people something like (coupons, or specials) most of the time they will give you their contact information. This information can be used to send out newsletters, advertisements and coupons to your customers and potential customers.

The goal of this newsletter is to provide you with information and ideas that will allow you to improve your web site and your business.

Call Joe at Borsche Digital, LLC today at 630-310-8612 to set up your free web site evaluation, a $100 value, to see how we can help your business by improving your web site functionality.

Joe Borsche
Borsche Digital, LLC

Newsletter created by Borsche Digital, LLC   -   Copyright 2011 by Borsche Digital, LLC      Volume: 4 - Number: 1

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