The following quote from Voltaire sums it up:
"The best way to be boring is to leave nothing out."
When it comes to websites and advertising this also brings to mind another theory that "Less is More."
You have about 2 to 3 seconds for your page and product to get the visitors attention so keep it simple.
Pages that are loaded with detail may be great for reference, but they are poor for highlighting your main point or product. Too much information and detail on your main product or service pages may keep people from taking the time to read them.
Some of the best advertising campaigns have been very simple, highlighting one item and using a lot of white space to draw attention to that one item.
It makes sense to create a simple, clean page with the basic product information as your product sales page, and a link to a page of more detail if needed.
For more information on this theory and help implementing it on your website contact Borsche
Digital, LLC today at 630-310-8612.
The goal of this newsletter is to provide you with information and ideas that will allow you to improve your
website and your business.
Call Joe at Borsche
Digital, LLC today at 630-310-8612 to set up your free
web site evaluation, a $100 value, to see how we can help your business by improving
your web site functionality.
Borsche Digital, LLC