Every website needs to have one or more "landing pages". Landing pages are web pages other than the home page that you want people to land on when they come from another website or a search engine.
These landing pages are your sales pages or the pages where you collect user information for things like newsletter signup. The goal is that within a couple of clicks you will get a sale of your product or collect information from the visitor that you can use to market to them in the future.
If you have a special on "pruple widgets" you want people to link directly to or "land on" your page selling "purple widgets" so they can buy them quickly and easily. If they land on your home page they will need to navigate through several pages before they get to your "purple widget" sales page. Your conversion rate will be much higher if they land directly on your "purple widget" sales page.
In addition to improving sales by having people land on a internal sales page, the search engines like links that go to pages other than the home page. This can also help you overall search engine ranking. So build your landing pages with good search engine information and use these links in your marketing.
I look forward to providing you with information and ideas that will allow you to improve your
website, so that it can help improve your business. Remember when you talk with customers ask:
"What did you search for to find us on the web?" so you can starting thinking like your customers.
Call Joe at Borsche
Digital today at 630-310-8612 to set up your free
website evaluation, a $100 value. Let's see how we can help your business by improving
your website functionality.