How you enter your search keywords and/or phrase into the search engines will make a difference in the
results you get back. See the following table for an example of the results for a basic search for an
account in Bolingbrook.
|Key words used|| ||Google|| ||Yahoo|
|Accountant|| ||34,700,000|| ||84,600,000|
|Accountant Bolingbrook|| ||95,900|| ||403,000||Bolingbrook accountant|| ||95,900|| ||402,000
||Bolingbrook + accountant|| ||93,400|| ||402,000
||"Bolingbrook accountant"|| ||16|| ||6
As you can see, there can be a big difference in the results.
When you put quotes around the words, you are telling the search engine to find web sites containing
that phrase not just web sites that contain one or both of the words.
So when you are searching, think about the results you want to get back and select keywords and
phrases to match.
Use the same thinking when creating content on your web site so that people that use a
quoted phrase will find your web site.
I look forward to providing you with information and ideas that will allow you to improve your
website, so that it can help improve your business. Remember when you talk with customers ask:
"What did you search for to find us on the web?" so you can starting thinking like your customers.
Call Joe at Borsche
Digital today at 630-310-8612 to set up your free
website evaluation, a $100 value. Let's see how we can help your business by improving
your website functionality.