Improve your web search results
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TRUE or FALSE

I can use images to display text on my web page.


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Text alt tags on images are not needed.


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A web page of all text is ok.


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How you enter your search keywords and/or phrase into the search engines will make a difference in the results you get back. See the following table for an example of the results for a basic search for an account in Bolingbrook.

Key words used   Google   Yahoo
Accountant   34,700,000   84,600,000
Accountant Bolingbrook   95,900   403,000
Bolingbrook accountant   95,900   402,000
Bolingbrook + accountant   93,400   402,000
"Bolingbrook accountant"   16   6

As you can see, there can be a big difference in the results. When you put quotes around the words, you are telling the search engine to find web sites containing that phrase not just web sites that contain one or both of the words. So when you are searching, think about the results you want to get back and select keywords and phrases to match.

Use the same thinking when creating content on your web site so that people that use a quoted phrase will find your web site.

I look forward to providing you with information and ideas that will allow you to improve your website, so that it can help improve your business. Remember when you talk with customers ask: "What did you search for to find us on the web?" so you can starting thinking like your customers.

Call Joe at Borsche Digital today at 630-310-8612 to set up your free website evaluation, a $100 value. Let's see how we can help your business by improving your website functionality.

Joe Borsche
Borsche Digital
630-310-8612
joe@borschedigital.com

Newsletter created by Borsche Digital   -   Copyright 2009 by Joseph Borsche      Volume: 2 - Number: 5

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