What is your "Call to Action"
"Tidbits of Website Information" from Borsche Digital


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TRUE or FALSE

How long it takes a page to display is important.


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Your home page is the most important page on your website.


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Keeping track of where your business comes from is important.


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When a person visits one of your website pages you have about only 7 to 9 seconds to get their attention and give them a reason to stay. So be sure that your page loads quickly.

You need a "call to action" to get the visitor to follow the path you have created to get them to make a purchase, sign up for a service, or go to the next page. It is very important to be sure that your website is VERY easy to navigate, and that the path you want them to follow is very clear. This can be as easy as making your call to action stand out a little more. Use a different color button than the normal default button color used for other things on the page.

Any good business coach will tell you to "Test and Measure" everything to see what works. One option in the web world is to create an alternate version of your website or product pages and see which ones have the higher conversion/sales rate. One test I saw had very nice pictures of the product in displays, while the other version had basic pictures of only the product. In this case the page with the basic product pictures had a much better conversion/sales rate. The reason was that people could easily see what they were purchasing.

I look forward to providing you with information and ideas that will allow you to improve your website, so that it can help improve your business. Remember when you talk with customers ask: "What did you search for to find us on the web?" so you can starting thinking like your customers.

Call Joe at Borsche Digital today at 630-310-8612 to set up your free website evaluation, a $100 value. Let's see how we can help your business by improving your website functionality.

Joe Borsche
Borsche Digital
630-310-8612
joe@borschedigital.com

Newsletter created by Borsche Digital   -   Copyright 2009 by Joseph Borsche      Volume: 2 - Number: 2

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