You hear the statement "Less is More" but do you know what it means?
Meaning: The notion that simplicity and clarity lead to good design.
In the world of web sites, which can be looked at as online advertising, "Less is More" makes
since also. A web site that makes good use of white space is more appealing, less cluttered and easier to
understand. If you want to do a web search, which of the following web sites is easier to use:
Google, Yahoo or MSN? By far the Google site is less distracting; it
is simple and clean with nothing to interfere with your search.
Good advertising will also
use white space to draw your eye to the one thing they want you to see and buy.
When it comes to web sites, unless you are a news site like CNN (where people are looking for lots of
different information) don't crowd the screen with lots of extra information.
Keep your base pages short and simple so that you can draw the visitors attention to your key
product, service or idea.
Use white space to avoid visual noise and direct the visitor to the important elements on the page.
My goal is to provide you with information and ideas that will allow you to improve your
web site and your business.
Call Joe at Borsche
Digital today at 630-310-8612 to set up your free
web site evaluation, a $100 value, to see how we can help your business by improving
your web site functionality.