"Tidbits of web site information"
from Borsche Digital
Four things your web site should do for your business


TRUE or FALSE

Keeping track of where my business comes from is important.


Read the answer


Your web site only needs to be an online brochure.


Read the answer


Your home page is the most important page on your web site.


Read the answer


 

 

Your company web site should be a good source of new customers and leads to grow your business. It is a salesperson that works 24 hours a day 7 days a week without breaks and no salary. So remember your web site is a part of your overall marketing plan.

  1. Increase your sales
    Your web site is part of your overall business marketing plan or should be. If your web site is not helping to sell your product or service then it should be updated. Does your web site do a great job of describing your products and their benefits?
     
  2. Increase the visibility of your business
    Even a small business can look like a big business with a great looking web site that promotes their products. Take some time to check out your visibility on the search engines. If you don't show up very well you should consider investing some time and effort into updating your web site to make it more search engine friendly.
     
  3. Additional advertising for your business
    Your web site can be an effective and targeted advertising for your business. In today global market place your customers can come from anywhere. Web sites are fast replacing the Yellow Pages ads of days gone by. Now days most people will go to Google or Yahoo to search for product or service in their area, before they try to find and use the Yellow Pages.
     
  4. Collect contact information for newsletters & sales leads
    Are you getting lots of visitors to your web site but only a few calls? Do you collect any information from visitors to your web site? If you have anything of interest for your web site visitors & customers you should be building a database of information. This information can be used to send out newsletters, advertisements and coupons to your customers and potential customers. If you offer to give people something most of the time they will give you contact information so that you can keep your business name in their mind.

I look forward to providing you with information and ideas that will allow you to improve your web site so that it can help improve your business. Remember when you talk with customers ask: "What did you search for to find us on the web?" so you can start thinking like your customers.

Call Joe at Borsche Digital today at 630-310-8612 to set up your free web site evaluation, a $100 value, to see how we can help your business by improving your web site functionality.

Joe Borsche
Borsche Digital
630-310-8612
joe@borschedigital.com

Newsletter created by Borsche Digital   -   Copyright 2008 by Joseph Borsche      Volume: 1 - Number: 3

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