"Tidbits of web site information"
from Borsche Digital
How search engine friendly is your web site?


Flash movies make your web site look great and help with search engine rankings.

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I can use images to display text on my web page.

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Lots of text on web pages makes them search engine friendly.

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Everyone knows what search engines are and how to use them. But is your web site correctly set up to allow search engines to index it accurately?

When a search engine visits your web site, it's looking for:

  • Unique well written content
    Search engines like text content that is interesting and not the same as everybody else's web site. This will make your site stand out from other similar sites.
  • Content that changes
    If the search engine has not found any new content on the page in the last few visits, then your ranking could be affected. So keep your content updated.
  • Keywords to index your web site
    Keywords are words or phrases that the search engine finds in your web site. They try to pick keywords that reflect the page content. Be sure to include keywords in your content that your clients will use to search for you on the web.

Be sure that your web site has good text content that gets updated on a regular basis. The updates do not have to be major changes. Adding, changing or removing a paragraph every four to six weeks should be enough to keep the search engines happy.

I look forward to providing you with information and ideas that will allow you to improve your web site so that it can help improve your business. Remember when you talk with customers ask: "What did you search for to find us on the web?" so you can start thinking like your customers.

Call Joe at Borsche Digital today at 630-310-8612 to set up your free web site evaluation, a $100 value, to see how we can help your business by improving your web site functionality.

Joe Borsche
Borsche Digital

Newsletter created by Borsche Digital   -   Copyright 2008 by Joseph Borsche      Volume: 1 - Number: 2

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